A Digital Marketing Funnel is an automated version of a traditional direct sales funnel. Instead of a human salesperson, a website, social media account, video, webinar or other digital media is used to generate and close sales leads.
Traffic Generation
Digital marketing funnels start with a means of generating traffic to attract potential customers. Examples of traffic generation tools include:
- Direct Mail
- Online Videos
- Pay-Per-Click or Pay-Per-Action Ads
- Banner Ads
- Social Media Ads
- Contests
- Surveys
- Coupons
- Affiliate Offers
- Mobile Apps
- Content Platforms
- Auction Websites
- Television Ads
- Radio Ads
Digital Content
This traffic is typically directed to a piece of digital content, such as a:
- Website Landing Page
- Social Media Page
- Online Survey
- Podcast Page
- Coupon Site
- Affiliate Product Page
- eBook Sales Page
- Mobile App Page
- Auction Page
- Donation Page
- Political Action Page
Lead Magnet and Opt-In
Once the prospect visits the desired location, he or she is presented with an offer in exchange for the prospect’s contact information or account signup. Most offers are free or low-priced to eliminate barriers to signing up. Typical offers and contact information include:
- Free PDF file in exchange for the email address
- Complimentary discovery consultation in exchange for a telephone number
- 50% off event ticket in exchange for social media account signup
- Free bracelet in exchange for signing an online petition
- Complimentary coupon for responding to a survey and providing research data
- F.O.C. notification of upcoming book release in exchange for an email
Automation and Engagement
Once the prospect’s contact information is acquired, he or she will be automatically engaged with additional offers, up-sells, educational material, invitations, rewards, suggestions follow social media, etc. Marketing automation and social media automation software are used for this, ranging from free and relatively simple tools, to sophisticated platforms charging $1,000’s per month.
Each step in the process has a myriad of options, whether it is from the channels you use to the ad design, images, video, headlines, copywriting, targeting, timing and engagement campaigns.
Learn More
To learn more about implementing a digital marketing funnel to increase leads, customers and sales revenue, please contact us to schedule a consultation call.